Everything began in June 2021, when the weather was warm, and everyone was getting ready for the BBQ season to take over their weekends and, for some people, even the occasional weeknight. The Mysterious Chef decided to debut his TikTok channel in the first month of summer to establish his first-ever online persona as the elusive cook. His mission is to introduce the entire world to outdoor cooking and to share his knowledge and enthusiasm for it.
And he succeeded; over the course of a month, his videos received millions of views and went viral. Fans flocked to his TikTok channel every week to see a brand-new recipe. Since he was aware that it would be impossible to please everyone, he decided to focus on making the foods he most enjoyed. When you visit The Mysterious Chef's TikTok channel, you'll find that he prefers recipes with a lot of meat.
90% of his recipes were created and prepared with social media in mind. This chef is not a newcomer to the Internet, and he is aware of the popular types of content. He follows these steps for each of his videos:
- He always cooks outside, whether it’s in the heart of the forest, by a river bank, or in front of a beautiful mountain. Regardless of the weather, he never fails to impress his audience with a stunning backdrop.
- He adds ASMR to his videos to make them even richer, and many commenters thank him for the minute of calming content. People adore the sounds of the wind playing with the fire burning beneath his pan, the chirps of many birds that live in the nearby forest, the crunch of freshly baked bread, and the sound of produce being chopped by him as he skillfully prepares it.
- And last but not least, everyone adores Lea, his dog, who can be seen in every video. As more people watched the videos, this cute dog quickly grew to be very well-known. See the comments; 40% of them are about her. She waits patiently while the Mysterious Chef cooks, hoping to sample some of it, which she usually does.
He frequently cooks in the woods, and the smell can be very alluring to many of the local wildlife. He encountered squirrels, deer, a stag, a wild boar, and even a bear! They occasionally just watch him cook, but other times he has to put out the fire and hand them the food because animals can be unpredictable and his top priority is the safety of his dog and the other animals.
THE COLLABORATION WITH COOLINA
The Mysterious Chef is known for his extensive collaboration with Coolina. You can see Coolina’s handmade knives in all of his videos, and the demonstration of his knife skills is one more thing that brings people back. These ruthlessly sharp and beautiful knives match his rustic aesthetic perfectly and give him the reputation of an outdoor cook who knows his gear well.
THE MYSTERIOUS CHEF’S COOKBOOK
His partnership with Coolina went a step further by releasing a highly anticipated cookbook.
The Mysterious Chef has always wanted to curate his recipes in a book, but at first, he only wanted to release an e-book. However, because he was getting so many requests for a "physical" cookbook, he thought what would be a better first merchandise product than a cookbook? But he has so many recipes, that it would be impossible to fit them all in one book. The solution was to publish the recipes in multiple volumes. He collaborated with Coolina to release "The Mysterious Chef's Cookbook," his debut book, in July 2022. The cookbook took his fanbase by storm.
The best way to support the free content he shares on TikTok is to purchase his cookbook. Because of those who purchased it, he was able to continue on his journey and make more content for viewers all over the world.
THE LAUNCH OF HIS SPICES
In addition to his recipe book, he was frequently asked to reveal the top-secret spices he uses in his videos. For the past 70 videos, he has been making his own seasoning. He says that even if you are cooking the most incredible recipe, if the taste doesn't match, you are only cooking an illusion. So yet again, he decided to collaborate with Coolina to make their customers’ lives easier and their cooking more fun.
The chef went ahead and created even more combinations of spices, saying, “You take care of the cooking - I take care of the taste.” His famous spice mixtures are available on Coolina.
If you're a die-hard fan of the Mysterious Chef, having his cookbook and his recipes is an additional way to immerse yourself in his world and share a tiny bit of the culinary magic he experiences every day. But if this is your first exposure to him, it's safe to say that you should watch at least a few of his videos to get a sense of what makes them so popular.